At first we thought we were being
punked when we received this press release and not by Ashton
Kutcher, but by Tommy Baldwin. We do love celebrity
NASCAR partnerships and pink cars, especially when said car has our favorite word
Sephora on the hood. We just weren't expecting this one. Too bad this isn't happening in
Daytona, for we would surely love to see it with our very own eyes. Or maybe a trip to Vegas is in our future? And PS, major
kuddos to Tommy Baldwin Racing, who has secured two celebrity sponsorships over the past season.
Last year with a multi race deal w/ one of our favorite Food Network stars, Guy Feirri and now with.......Drum roll please....

TOMMY BALDWIN ADDS KIM
KARDASHIAN TO RACING TEAM. The No. 36 Chevrolet will feature the Kim
Kardashian fragrance,
"Kardashian" pink paint scheme for Shelby American
NASCAR Sprint Cup Series race in
Las Vegas on Feb. 28. This may be the most unique sponsor partnerships in
NASCAR history.
Kim will star as the Grand Marshall for the Shelby American. I wonder if her man Reggie Bush will be there sporting a Super Bowl ring (here's to hoping!). If your headed out to my favorite race of the season, make sure you stop by and say hey to Kim. She will make a personal appearance in
Las Vegas on Saturday, Feb. 27, at
Sephora in The Venetian’s Grand Canal Shoppes from 7 to 9 p.m. (PT). Also on hand outside
Sephora will be a
TBR No. 36 Chevrolet, featuring the custom Kim
Kardashian fragrance paint scheme that will be used the following day, Sunday, Feb. 28, at the Shelby American
NASCAR Sprint Cup Series race at the
Las Vegas Motor Speedway.
“We are extremely pleased to be partnering with Kim for this race and getting her involved in our sport,” said Baldwin, who will have Mike Bliss in the driver’s seat. “She’ll certainly bring a lot of star power to the No. 36 Chevrolet.”
“I’m really looking forward to this partnership with Tommy Baldwin Racing and the opportunity to experience the exciting world of
NASCAR up close,”
Kardashian said. “It’s going to be truly amazing to see our car out there competing and exposing my new fragrance to millions of racing fans.”
There is a contest going on to join Kim in her personal
Sephora appearance, an after-party at Tao Nightclub & at the race. For more details visit http://www.tommybaldwinracing.com.
ABOUT KIM
KARDASHIAN’S FRAGRANCE:
A fragrance as voluptuous, sensual and beautiful as Kim herself. TV star, entrepreneur, model, actress and trendsetter, Kim
Kardashian has it all. Now the pop culture icon adds another accomplishment to her portfolio: a trademark fragrance. Named for the captivating beauty and magnetic personality who inspired the fragrance, Kim
Kardashian reflects the sensuality, femininity and appeal of one of the most idolized women in the world. Feminine, alluring and irresistible, Kim
Kardashian gives fans instant access to Kim's glamorous lifestyle.